About Us
From humble beginnings in 2017, out of a spare room in our family home, African Apparel’s first couple of orders were printed, packed and sent out. Since then, we’ve grown into a bigger family, and a bigger team, but with the same values:
- Personal, hands-on service
- Quality assurance
- Local manufacturing, as far as we can
African Apparel strives to give our customers a seamless shopping experience and excellent value for money, without compromising on quality.
Join our community of thousands of happy shoppers. Get Wild with African Apparel.
Introduction of Aqwake Apparel
Aqwake Apparel is our Genuine Leather Collection. Everything branded "Aqwake Apparel" is made by hand, with great attention to detail.
In a world dominated by Shein & Temu imports, choose to be unique, and stand out. Support local craftsmanship - with every purchase, you are encouraging local employment, and helping the South African economy.
Proudly made in South Africa, with South African leather.
Meet the Team
Christine Smulders - Founder & General Manager
Werner Smulders - Founder & Head of Marketing and Ecommerce
Philip & Mariette Coetzer - Founders of Aqwake Apparel & Head of Leather Production and In-Store Retail
Neo Phiri - Factory Manager
